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On October 23, 2012, Shenzhen Metro Line 7 officially started construction. As the subway planned route traversed Huaqiang North in the electronic business district, the Huaqiang North main road motorway will be closed for three years. The Huaqiangbei electronic business circle is inevitable. .
It is understood that the construction of the entire No. 7 subway project will be divided into three phases, namely the pre-construction pipeline construction phase, lasting for 3 months; the fence structure construction phase, lasting 11 months; the main structure construction phase, the duration is about 21 months. After the completion of the main structure, the construction of the ground landscape project will be carried out for a total of three years.
Huaqiang North has the reputation of “China's First Street of Electronics†and is in the leading position in the national electronic commerce sector. On January 28, 2010, the Shenzhen LED International Purchasing Center in Shenzhen Huaqiang North Square opened, attracting hundreds of LED companies including Zhen Mingli and Wanrun Technology to become an important platform for LED display and procurement in Shenzhen. With the construction of the subway, the traffic on Huaqiang North will be affected, resulting in a decrease in passenger traffic. What worries the business is that the road closure will cause great inconvenience to the logistics of Huaqiang North. The subway started working nearly three months ago. What is the situation of Huaqiang North LED merchants? Recently, Gaogong LED "Lighting Market" reporter conducted a field visit to the Shenzhen LED International Purchasing Center.
No chaos
It is very different from the imaginary construction scene of the reporter. I came to Huaqiangbei Commercial Street and found that it is still bustling, people, traffic, and flow. The reporter saw only a few construction sites that were surrounded by the street. According to the on-site construction personnel, the subway construction is still undergoing the preliminary pipeline renovation project, and the road closure is estimated to wait until the Spring Festival.
Subsequently, the reporter moved to Shenzhen LED International Purchasing Center. In the lobby of the first floor of the procurement center, the large and small shops will be full of halls. Each shop is filled with LED fittings and finished lamps. The finished lamps are mainly bulbs, flashlights and light strips.
Merchants told reporters that as early as two months ago, they had already received news that the Metro Line 7 is about to start construction. However, as the current road has not been blocked, the entire procurement center has been affected very little, and everyone has maintained a wait-and-see attitude.
"If the road is closed after the Spring Festival, the traffic will naturally decrease accordingly, which will definitely affect the business." Some merchants revealed that if the road closure will have too much impact on their business and there is no satisfactory solution, they will not rule out It is possible to go.
It is reported that in order to stabilize the business, some owners of Huaqiang North Commercial Street have released the news of rent reduction, as far as possible to meet the requirements of merchants. "Currently, the utilization rate of Huaqiangbei shops is very low, and the phenomenon of empty shop is serious. The situation of 'one shop is hard to find' was the yellow flower yesterday. The three-year closure period makes the trick of rent reduction and retaining people very small." Reluctantly said.
Sprouting
The reporter then rushed to the sixth floor of the procurement center. The sixth floor was mostly brand agents and wholesalers, and there were also corporate image stores.
Compared to the lobby "hee hee" (businesses more than customers), the sixth floor is even more deserted. There are several guests walking through the sparse latitudes. Most businesses have no business to talk about. Internet and chat are very leisurely. Some merchants revealed that "many merchants come to the procurement center, and they all come with the purpose of purchasing accessories. The accessories are mainly concentrated in the first floor lobby. The sixth floor is mainly for finished lamps and has less passenger traffic."
According to Pan Yanwei, manager of the marketing department of Tongpu Technology, the business on the sixth floor of the procurement center is relatively light, especially after Christmas, the business is getting worse.
Pan Yanwei also told reporters that many merchants, including Tongpu Technology, have already retired after learning the news of Huaqiang North Road, but they can only support it because the contract has not expired. After the Spring Festival, Huaqiang North will officially close the road, and the contracts of many merchants will soon expire. At that time, the procurement center will have a number of merchants withdrawing, and there will be an empty shop phenomenon similar to Manha Electronics City.
Multiple pressure
In recent years, e-commerce has been favored by more and more LED companies. Jingdong Mall, Suning Tesco and other major e-commerce companies have become the focus of the game of major LED companies, consumers can easily buy low-cost LED lamps at home with the mouse.
“Even if those who come to visit physical stores or experience stores, they are also looking at the price and bargaining with merchants.†Some dealers said that they are helpless, and the physical store is already unprofitable. The long three-year road closure period is even more stressful for businesses that are deteriorating in business.
Talking about the specific impact of road closure on merchants, Tu Shengwei, general manager of Guoge Lighting, told reporters that “the procurement center merchants have less retail sales. At present, most of them are based on engineering orders, and all of them are old customers’ orders. The impact of road closures is small. But it will have an impact on the development of new customers."
Pan Yanwei believes that the customers on the sixth floor of the procurement center are mainly overseas customers, including Korea, Japan, and Europe. After Huaqiang North closed the road, it will have an adverse impact on overseas customers entering Huaqiang North to negotiate business.
In the following visits, in addition to the impact on the business, the merchants also expressed concern about the road closures for logistics in the entire closed area. "Delivery, the inconvenience of receiving goods is almost certain, and it is not always necessary to move by hand!" Mr. Wang, the merchant, was extremely dissatisfied.
According to the relevant person in charge, Huaqiang North will build an air corridor in the later period, forming a three-story street on the ground floor and three floors underground. The street landscape will be further enhanced, which is similar to the current Shenzhen Convention and Exhibition Center and the shopping park underground business district.
Dealers said that they are very optimistic about the higher commercial value of Huaqiang North after three years. The question is how to survive in the past three years. 
[Source: Gaogong LED 's " LED Lighting Channel" magazine January issue / Xiong Yuheng]