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As of September 30, Magyar Telekom, the leading Hungarian telecom operator, has seen impressive growth in its TV business within the domestic market, surpassing one million subscribers. The company reported a total of 1,016,192 TV users as of the end of the third quarter—an increase of 3.8% compared to the same period last year. This growth is reflected in its revenue, which reached 105.44 billion Hungarian Forints (equivalent to around 33.8 million Euros) during the quarter, marking a 9.3% year-over-year rise. Additionally, the average revenue per user (ARPU) for the TV segment climbed by 5.4%, reaching 3,479 Hungarian Forints.
The company attributed part of this improvement to a price increase implemented on January 1st this year for its new TV service portfolio, launched in November 2016. This strategic move helped boost ARPU levels and contributed to overall profitability.
In Macedonia, where Magyar Telekom operates through its subsidiary, the TV business also showed positive momentum. As of September 30, the subsidiary had 114,205 TV users, representing a 7% increase from the previous year. Revenue from TV services in the third quarter rose by 12.2% to 858 million Hungarian Forints. Overall, Magyar Telekom’s Q3 revenue totaled 155,381 million Hungarian Forints—a growth of 8.8% compared to the same period last year. EBITDA reached 57.212 billion Forints, up 12.1%, while net profit increased by 56.3% to 19.431 billion Forints.
CEO Christopher Mattheisen highlighted key initiatives that contributed to these results. In the fixed-line broadband segment, the company restructured its product offerings and enhanced network performance by increasing download speeds. Early results were promising, with over 80,000 customers signing up for new packages, many opting for 100 Mbps plans.
Additionally, in early September, Magyar Telekom expanded the capabilities of its flagship product, Magenta 1, which offers an integrated package of fixed TV, broadband, and mobile voice services. Users can now seamlessly switch between fixed and mobile data, reinforcing the company’s focus on FMC (Fixed Mobile Convergence) growth. Currently, FMC users make up 11% of the company’s home users, a unique position in Hungary.
Despite rising price pressures in the Macedonian mobile market, the subsidiary managed to grow its EBITDA by 4% year-on-year, driven by expanding user bases in both mobile broadband and TV services, along with operational cost savings.
Mattheisen confirmed that Magyar Telekom’s full-year goals for 2017 remain unchanged, reflecting confidence in the company’s long-term strategy and market positioning.