Intense competition in the lighting industry requires an opportunity

Lighting industry marketing model development more than 20 years ago, do light people use the marketing of this most primitive marketing methods, will make a lamp into an industry. For more than 20 years, the lighting industry has grown bigger and bigger, marketing tools have become more sophisticated, the sales network has become wider and wider, and the channels have been built deeper and deeper. However, today, under the background of severe product homogeneity and weak regional differentiation, the lighting industry is at the forefront of change and reshuffling. How can we seize the opportunity to become an important prerequisite for the development of lighting.

Lighting industry marketing model development more than 20 years ago, do light people use the marketing of this most primitive marketing methods, will make a lamp into an industry. For more than 20 years, the lighting industry has grown bigger and bigger, marketing tools have become more sophisticated, the sales network has become wider and wider, and the channels have been built deeper and deeper. However, today, under the background of severe product homogeneity and weak regional differentiation, the lighting industry is at the forefront of change and reshuffling. How can we seize the opportunity to become an important prerequisite for the development of lighting.

With the rapid economic development, China's lighting lighting market has good prospects, home lighting industry will truly turn from the era of lighting to the lighting era. With the rapid growth of LED lighting industry, many lighting companies have entered the field of LED lighting. High-tech, large-scale investment, and the post-era trend of the LED lighting market, if blind investment in the LED lighting market, the consequences will be very serious. Although after many years of development, the lighting industry has already formed a professional and systematic logistics system and a modern e-commerce platform. For most lighting companies, creating lighting brands and expanding the market scale has become an inevitable form of rapid development of the lighting industry.

According to the survey, most household lighting consumption accounts for 10% of renovation costs, which means that lighting consumption is becoming more and more popular along with fashion home. Personalized decoration, high-end furniture, modern appliances, let people feel more at home leisure, entertainment and learning pleasure. Diverse lifestyles, people more appreciate the warm and romantic light food and wine. Home lighting has become a new lifestyle in home fashion, but after-sales service has become an important issue for consumers. The lighting market seems never to get rid of after-sales service problems. This is mainly due to the imitating nature of some medium and low-end products, and the impact of discounted prices, etc., has caused the lighting industry market to be quite chaotic. It can be seen that the after-sale problem of lamps and lanterns is an important factor affecting the development of the lamps and must not be overlooked.

In addition, of course, in the “big fight era” of home lighting, active marketing can often lead and promote market consumption. Since last year, lighting companies have attracted investment from hundreds of lighting investors through national investment promotion. Through long-term television advertisements and online promotion, they have been persisting in building brands, and the image has helped them rise. For example, diversification of advertising methods to increase the visibility of lamps. From a certain perspective, it is a measure of economic development. Because ubiquitous advertising allows people to consume within a "short period," and promote the active market economy. In recent years, with the rapid development of the domestic lighting market headed by the ancient town, Guanggu Town lighting and lighting business has reached tens of thousands, plus lighting dealers and service companies lighting up to millions of employees. Lighting industry from the TV, website, investment website, search bidding, blogs, forums, SMS, email and other forms of advertising marketing, plus brand, product quality, price, service and other aspects of marketing and advertising, lighting industry is also really into the A fiercely competitive era.

With the rapid economic development, the future of China's lighting market is promising, home lighting will really turn from the era of lighting to the lighting era. And lighting brands want to stand out, the subdivision advantage, the overall layout, the use of "pervasive" network marketing model, Create a real brand of lighting companies, as opposed to straightforward TV commercials, diversified network marketing will be the most senior marketing master lighting industry in the future!