The demand for black electricity will become more apparent

In recent years, with the rapid growth of the domestic economy, people’s living standards have greatly improved. The demand for white goods in the home appliance industry has begun to show a saturation state. This represents the development of first- and second-tier cities and coastal areas. The city is particularly noticeable. With the prevalence of the concept of home appliances to the countryside in the past two years, it has also been reflected in various cities and towns throughout the country.

According to related reports, the sales of white goods in the first half of 2012 were basically negative, and the report also showed that white goods in the third quarter of 2012 are still in a high inventory state; in addition, there are too many white manufacturers and products are homogenized. Seriously, it is also one of the reasons for high inventory. From this, it is not difficult to predict that the demand for white consumer market in China will decrease year-on-year, and the industry as a whole will go to saturation.

Material enjoyment and spiritual enjoyment are often inseparable. After solving the problem of food and clothing, people will yearn for material enjoyment. After material enjoyment, people will aspire to higher levels of spiritual enjoyment. Formally, with the popularization and saturation of the white electricity industry and the in-depth development of spiritual civilization construction, the demand for black products in China will also become more apparent.

In addition, with the impact of the country's macroeconomic regulation and control, the domestic real estate industry has begun to enter a period of warming, and the demand for some domestic black power products will become more apparent, especially in the audiovisual field. According to a person from Sony China who declined to be identified, since July 2012, home projectors have seen a larger increase compared to the same period in the past.

The increase in the demand for home projectors in the black industry will inevitably increase the demand for related industries, such as the use of home-use projection screens, players, and audio products. According to the person in charge of the Timax marketing department in China, since the beginning of June, the domestic consumer market has seen a significant increase in the overall demand for home-use projection screens, especially the high-end products in the projection screens. The demand for the curtain is most prominent, with an increase of nearly seven percentage points compared to the past.

In addition to the significant increase in the demand for professional audio and video products in the black market domestic market, the market demand for industries such as flat-panel TVs and personal karaoke-on-demand systems is also rapidly growing. It is expected that the demand for black power products in the domestic consumer market will continue to increase in the next three to five years.