Top 10 Factors for BlackBerry 10's Unsuccessful Success

December 14 news, according to foreign media reports, RIM despite the smooth introduction of the BlackBerry 10 system, but BlackBerry 10 wants to succeed but still face many difficulties.

Many years ago, the BlackBerry operating system was once very popular in the market, but now its scenery has long been obscured by Android and iOS systems. RIM company apparently encountered a lot of trouble in the mobile market, resulting in the company's stock price has shrunk dramatically, the market share has also experienced a large-scale decline in the situation, what is even worse is RIM company can not now come up with a suitable solution to the The problems faced. The launch of the BlackBerry 10 is an opportunity for RIM to overturn and it is also seen as an opportunity for RIM to return. According to RIM's introduction, the BlackBerry 10 will be used in touch-screen phones, and the BlackBerry will also say goodbye to its old software design and physical keyboard. It is still too early to say that the BlackBerry 10 has achieved success, although it is much better than its predecessors, but it is not enough to help RIM solve the problems encountered. Here are the reasons why the top 10 BlackBerry 10 could not achieve great success:

1, iPhone dominates the market

Apple’s iPhone is more than a dozen times more popular and functional than the BlackBerry 10 phone. Now that the smart phone is mentioned, the iPhone is the deserving leader, followed by Samsung’s Galaxy S III. In order to grab some market share from both of them, the BlackBerry 10 phone is really awesome.

2, Android step by step

The Android system may be the biggest threat to RIM's launch of BlackBerry 10. It is due to the birth of the Android system, more and more hardware manufacturers have the opportunity to cross the threshold of smart phones. For the BlackBerry 10, how many hardware vendors are willing to launch mobile devices equipped with the BlackBerry 10.

3, BlackBerry users do not want to use a touch screen mobile phone

For the old BlackBerry users, they do not want to use a touch screen phone. In fact, users who have always insisted on using the BlackBerry are particularly satisfied with the setting of the physical keyboard, but now the BlackBerry 10 mobile phone may touch the screen, which is not good news for BlackBerrys who want to retain old users.

4, other brand mobile phone loyalty is higher
One thing that RIM needs to understand is the loyalty of Android phones and iPhone users. According to statistics, about two-thirds of the iPhone 5 users have already owned an iPhone before this; and for those who have already bought a Samsung Galaxy phone, they have not changed their phones. The idea.

5, the company's acceptance of Android and iOS is higher

According to data released by a market research company, the size of Android phones and iPhones purchased by companies in 2012 will exceed that of BlackBerrys. Although Android and iPhone's acceptance of enterprises is not dominant in the “single heads-up” with the BlackBerry, the combination of the two can completely defeat the latter.

6, RIM lacks creative design

BlackBerrys launched by RIM never used creative design as a selling point. RIM has never been able to match Apple or Samsung in shipping. This time, unless the BlackBerry 10 is able to reflect the eye-catching creative design concept, it is very likely to repeat the tragic fate of the previous BlackBerry.

7, the application or into a bottleneck

Applications play a crucial role in today's smart phone market, but RIM's BlackBerry App World has fallen behind Apple's App Store and Google Play market. RIM previously stated that it has opened BlackBerry 10 to application developers, and they are also trying to launch new applications. However, in this regard, BlackBerry 10 has fallen behind Android and iOS too much.

8, postponed listing is the main problem

Although the BlackBerry 10 will be available in early 2013, related software released by RIM will be available within this year. Some analysts pointed out that RIM's decision to postpone the launch of BlackBerry 10 will only make it more difficult to catch up with Android and iOS.

9, the market needs more new things

The BlackBerry 10 operating system integrates numerous functions in order to provide users with a high-quality use experience, such as integrating applications, user interface more convenient, full touch screen and so on. In other words, the BlackBerry 10 itself does not have any new ideas, and the new idea is a magic weapon that can compete with Android and iOS after the launch of the BlackBerry 10, but RIM did not realize this.

10, the number of products is insufficient
Apple's iPhone alone has a variety of models to choose from, such as the iPhone 4, iPhone 4S, iPhone 5, etc.; Android phone types are more abundant. In contrast, RIM only sells the BlackBerry 10 mobile phone, which is self-evident.