2017 VR industry's three major trends: software and hardware standards convergence, wireless, content deepening

The MIC also summarized three major trends for the 2017 VR industry, namely "software and hardware standard convergence", "wireless development" and "content deepening". (source:roadtovr)

VR competition extends from hardware specifications to content and platforms

According to Xu Yuqun, MIC industry analyst, the impact of key players entering the VR industry in 2016 has been confirmed to continue into 2017. The competition in the VR industry is getting more and more hot, mainly related to the active positioning of the two key players to seize the leading role of "VR hardware and software standards" and "VR platform". As the software and hardware developers have invested in different ecosystems, the ecosystem of the VR industry is also It will become more and more complete. In order to maintain competitiveness, the existing players are also actively creating brand differentiation, over-investing in software and hardware content and developing multiple applications. The VR competition has been extended from "hardware specifications" to "content" and "platform". In the future, if brand players do not have rich VR ecosystem support, they will face severe market challenges.

According to the MIC Trend Report, the second wave of the 2017 VR industry will be the development of hardware and software, especially wireless. According to Xu Yuqun, MIC industry analyst, the VR brand industry, mobile chip makers, VR software and hardware new entrepreneurs, etc., have begun to propose important solutions for VR hardware specification development and software technology. For wireless, short-term PC VR wireless transmission module accessories will be an alternative to wireless, but in the long run, Standalone VR is the main type of future products. As far as VR key components are concerned, the performance optimization and power control of mobile chips will be the key to the development of VR chips. With the development of VR algorithm technology, the hardware specification limits will be greatly reduced, and in the future, it is expected to be more affordable and easier. High quality VR HMD used.

Consumers focus on VR applications: games, movies and live broadcasts

The MIC report of the CMC also pointed out that the third wave of the 2017 VR industry is the "content deepening" competition. According to Xu Yuqun, MIC industry analyst, the consumer's most important application areas for VR are currently "games", "videos" and "live". It is estimated that VR HMD will be the main growth driver for future hardware sales. Consumers expect the game content to be deeper, and the problem of dizziness that can be worn for a long time can be solved, and therefore it will remain on the sidelines.

As for the industry side, the experience store is one of the key developments in the future. More operators will be more oriented towards the development of high-content content, so that consumers can enjoy the special experience brought by VR with large-scale machines only when they go to the experience store. In the film and television section, there have been many traditional and emerging film and television industry investors recently, but the key points of content design still need to be broken, including how to design VR story bridge, VR film content post system. In addition to the continued deepening of content is the key to future observations, live broadcast will also be a major attraction for 2017 VR applications.

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