2018 small size flat will be oversized by 9 inches or larger

NPD DisplaySearch Shanghai Office, September 30, 2014 -- Global demand for tablet PCs is waning, and its shipments are expected to grow by only 2% Y/Y in 2014. According to the NPD DisplaySearch mobile computer shipments and forecast quarterly report, the Quarterly Mobile PC Shipment and Forecast Report shows that global tablet shipments will reach 254 million units in 2014, an annual growth rate less than the 14% predicted by NPD DisplaySearch. At the same time, driven by the replacement cycle, tablet demand will continue to grow in single digits by 2018, while the average screen size will increase from 8 inches in 2014 to 9 inches in 2018.

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Hisakazu Torii, vice president of research on smart applications at NPD DisplaySearch, said: "Because tablet demand is booming over the past few years, leading brands are changing their business plans. With Apple's 5.5' 'iPhone 6 Plus and Microsoft's 12'' Surface Pro 3, and the current trend of large-size smartphones above 5.5 inches in China and emerging markets, we can predict the future of tablets, laptops and smart phones Mobile phones will have more and more overlapping screen sizes, and the competition will be more intense."

NPD DisplaySearch expects that smartphones with 5.5'' and above will replace some of the 7.0''-7.9'' tablet shipments. The market share of tablet shipments between 7.0''-7.9'' will fall from 55% in 2014 to 35% in 2018. And as tablets will compete directly with laptops with a maximum screen size of 13'', shipments of 11's and above will rise from 2% in 2014 to 14% in 2018.

Global tablet shipment forecast for 2012-2018 (by size, unit: thousand)

Due to the upgrade of the computer, the exit of Windows XP system, and the launch of low-priced Windows system laptops and Chromebooks, NPD DisplaySearch predicts that the global notebook market is gradually recovering from the tablet hits a few years ago, 2014 notebook Computer shipments will reach 179.6 million units. Torii said: "The decline in notebook demand is expected to end in 2016, and then maintain a steady or slow growth. Consumer acceptance of the Windows 9 user interface will be the key to increasing the demand for notebooks."