Intel is not dead: or use Chinese manufacturers to open road smart phones

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So far, Intel officials have been unable to give the ideal numbers in their hearts. Regarding the cooperation with the flat-panel industry chain partners, Hongli, director of Intel China Industry Chain Marketing, told Tencent Technology that "the more (hopefully), the better."

On Monday, Shenzhen manufacturer Blue Devils Digital held a new product launch conference at the China Film Director Center in Beijing. At the venue, Intel's traces were everywhere, and even the prepared pastry was "printed" with Intel's logo. At the same location, a few weeks ago Intel had gathered a number of terminal vendors here, announcing that it announced a series of tablet promotion plans from August to the end of the year.

Wan Qiuyang, general manager of Blue Devils Digital, said that the gathering of Intel's eco-chain vendors gave the Blue Devils the confidence to join the Intel camp. "We want Intel to invest a lot of resources on tablets."

Some analysts pointed out that Intel has been providing chip products to Chinese tablet manufacturers at low prices and even free of charge.

In this regard, Intel has not responded. However, Intel's latest quarterly earnings report shows that its mobile and communications group is at a loss. Net revenue in the second quarter was only $51 million, down 82.5% year-on-year, while other sectors and overall remained profitable. This means that Intel is investing heavily in the mobile space.

Analysts pointed out that support for Shenzhen manufacturers is because Intel expects to try something new through these vendors. The SoFIA product line is Intel's development of integrated mobile system chips for the entry-level and cost-effective smartphone and tablet markets, and its 3G platform will be shipped to OEM suppliers in the fourth quarter.

Wan Qiuyang said that Blue Devil Digital has become a close partner for Intel SoFIA products. However, he was slightly cautious next to the Intel staff, and later said that he was still conducting preliminary research on Intel-based smartphones.

In fact, Blue Devils digital products released in this round are built-in 3G modules, of which the Blue Devils i7S can even make calls directly, and there is no big difference with smart phones.

It can be seen that more than 200 tablets with Intel chips have been released. They have different designs, different network configurations, and different operating systems. The price covers RMB 399-3999.

Earlier, Intel CEO Ke Zaiqi had set a four-fold growth plan for this year's tablet market, which is a four-fold increase in tablet chip production and 40 million tablet PCs with Intel chips. However, according to the data released so far, the shipment of tablet PCs using Intel chips in the first half of the year was only 15 million.

Hong Li said that the actual shipment volume will start in the fourth quarter. The next National Day holiday, Double Eleven and Christmas season will be important promotional points.

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