How does a water purifier brand have a "temptation"?

A good brand is naturally inseparable from the "three mouths", the first is the manufacturers themselves to tell people what is the use of this product, can bring any value; followed by the joining agents said they are directly for the mid-end consumer A group of people, they can bring a certain benefit after the agent of the product will naturally praise the product; finally the evaluation of the consumer, we also call it "word of mouth", after receiving the first two mouths of product knowledge, After the use of knowledge has been completed, after the purchase, it is exactly as said in the first two mouths, so that consumers will recommend themselves to the people around them, so that a brand is formed. The water purifier industry has entered the stage of brand development at this stage. Brand building is in full swing. What is the temptation for consumers? What should you do to create a temptation brand for a vendor?

First, the source of brand temptation

Everyone encounters a variety of problems in their daily lives. There are many problems, and the rich have the troubles of the rich. Then faced with a variety of issues, people will always look for solutions related to it. This is not difficult to understand, what is difficult to understand is the relationship between temptation and water purifier brand? Li Yang, brand director of the top ten brands of water purifiers, is summarizing: In the five major components of a brand, recognition, credibility, reputation, association, and loyalty are the major factors that form the temptation. The end result is that different brands will form a strong attraction for a certain group of people (segment markets); in other words: for the target consumer group, to bring solutions related to their interests, is the full source of temptation .

Second, the diversity of brand temptation

In the source of the temptation, Li Yang, the brand director of the net fountain water purifier, summarized the five elements that make up the brand, so it also shows that the temptation of the brand is diversified. Here, we summarize the most popular language. The diversity of brand temptations is called "make up for deficiency."

People start their calculations every day with their eyes open, and they have a sense of security, warmth, eating, drinking, dressing, dressing, traveling, taking care of people, work, rest, etc., and they have spiritual learning, respect, and happiness. , emotions, self-realization and other issues. Personal problems Water purifier manufacturers' problems The country's problems will seek the best solutions, so the temptation must exist. Contradiction does not exist around everyone at all times. According to survey data, the process of choosing “problem stimulation” from a series of questions to the selection of problem solutions is about 500 to 1000 cycles per day. The brand plays an important role in this process. Our life is cycled in "temptation and tempting." How can the water purifier brand find opportunities for development and growth, and test the water purifier brand's “temptation ability” for target consumer groups? Next, we look at the success of the water purifier brand through the series of cases.

1. Earthmen cannot resist the temptation of “sea fishing” service.

In many industries, services are always words spoken by entrepreneurs. However, the more often the words that are spoken are not actually implemented. Among the brand's assets, improving service quality is an indispensable asset in the development of branding in the future. In industries where homogeneity and competition are fierce, is it a difficult thing to “serve our customers to the level of surprise?” Do not. Water purifier service can produce a huge temptation. The process of water purifier brand temptation is an essential and important part of the process. In this fierce homogenous competition today, the relevant person in charge of Quanlu, the first brand of professional water purifiers, believes that giving your target consumer groups a “happy” consumer experience, whether it is functional or spiritual . Advertising, product innovation, brand culture, all have the opportunity to bring joy to your customers, and strive to reduce their displeasure, your water purifier brand is not far from success.

2. The “appropriate low price temptation” is a secret magic weapon for building a strong water purifier brand

The only standard that determines the brand status of water purifiers is price. Price is a double-edged sword. On the one hand is a long-cherished desire to pursue high-value theory. On the other is the desire of consumers for low prices. The design of a reasonable price is to unite the entire brand's interest chain resources. The key factor. The "appropriate low price temptation" strategy is to establish a strong brand standard. Our water purifier brand pricing criteria are: First, divide the social level and income level of the target consumer group; Second, match the value ratio generated by the consumer's own brand (product) to the consumer, usually the value of the problem solved for it exceeds The cost consumers pay. Such pricing poses a huge temptation for consumers.

3, belonging to water purifiers "fashion" domineering. To know small cards to sell products, big-name fashion trends.

For the water purifier manufacturers, there are many factors that can lead the fashion, reflected in technology, design, service, product packaging, brand advertising. It is most appropriate to cite Chairman Mao's famous saying that “backwards must be beaten” to describe a company’s failure to keep up with changes in the market environment that are surpassed by competitors. Even the company’s marketing ideas that do not keep up with the trend of the times will change. Laggard.

4, the authority of the temptation

Water purifier brand authority is the supreme glory; water world farmer mountain spring is the authority, Galanz is the authority of the microwave oven, Gree is the authority of the inverter air conditioner, Apple's mobile phone is the authority of the smart phone, Islay is the authority of the fashion down jacket, Youngor is the anti-wrinkle suit The authority, the net of the fountain is the authority of the straight drink machine, Quan Lu on behalf of professional water purifier manufacturers. Sometimes authority is the measure of the success or failure of branding. Or, from another perspective, authority is a kind of trust. In fact, it is a long process to build the authority of the water purifier brand, and it also needs a certain amount of time. However, for entrepreneurs who want to establish a strong brand, it is a candid path. How to achieve a well-defined water purifier brand value system? This requires the water purifier companies to sort out all the links from the target consumer's needs, industrial design, manufacturing, packaging, distribution, logistics, after-sales services, brand building, and consumer emotional benefits, and establish an entire brand value chain. Each point in the chain creates value for the customer.

The selection process of the water purifier brand value benefit chain is the research process of successfully shaping a strong brand, which is worth pondering everybody in the water purifier industry.