Market warming many equipment manufacturers to expand the market by high-tech LED lighting exhibition

[Text|High-tech LED reporter Long Zonghui] With the driving of LED lighting, the LED midstream has a high-speed development trend, indirectly pulling the equipment manufacturers supporting the surge in orders.

According to the statistics of the High-tech LED Industry Research Institute (GLII), the output value of China's LED industry in the second quarter of 2014 reached 81.99 billion yuan, 28.7% year-on-year. In the second quarter, the LED industry continued its good development in the first quarter. Specifically, in the second quarter, the output value of LED upstream chip industry reached 2.47 billion yuan, the output value of LED midstream packaging industry reached 13.84 billion yuan, and the output value of LED downstream application industry reached 56.59 billion yuan. In the first half of 2014, the total output value of China's LED industry reached 156.55 billion yuan, a year-on-year increase of 27.2%.

Driven by the good news that the "Little Apple" may use the sapphire screen, many sapphire manufacturers chose to expand this year. According to preliminary estimates in the industry, once the mobile phone market is launched, it will bring 7-8 times the demand for the LED industry.

“Our sapphire crystal growth furnace sales have increased by at least 50% this year.” Xue Lei, assistant general manager of Fufeng New Energy, told the “High-tech LED” reporter that these growths are driven by the rapid growth of the LED industry and from consumption. The pull of electronics is also an important factor.

According to the reporter, the market share of domestically produced equipment has increased significantly this year, especially in the sapphire crystal growth furnace, etching machine and other market segments. For the packaging equipment manufacturers facing the powerful competitor ASM, the pressure of competition seems to be still very large.

“Our growth has maintained steady growth this year, mainly due to the expansion of the packaging plant.” Wen Shi, executive deputy director of the marketing department of Hangzhou Zhongwei, told the reporter.

Indeed, under the pressure of foreign manufacturers' strong product price reduction strategy, the price war between domestic equipment manufacturers has become more and more fierce. The situation that equipment manufacturers increase their income without increasing profits is very obvious. Some manufacturers not only cut prices, but also robbed customers by extending the account period. In order to keep customers, other manufacturers have to adopt this method, and the official market is completely disrupted.

Dr. Zhang Xiaofei, chairman of Gaogong LED, believes that if the income of packaging equipment enterprises is not in the billions, the time will be long, and there will always be a loss, because R&D investment and sales expenses are indispensable.

"This year we are still taking a differentiated route, avoiding price wars, bringing more market value to customers with quality and technology." Wen Shi said.

This year, Gaogong LED Exhibition North Microelectronics, Fufeng New Energy, Zhongwei Optoelectronics, Sany Lianguang, Tengsheng Control Glue, Huangpai Automation, Shengxiong Aurora, Yitong Automation, Jinyun Laser and many other equipment manufacturers bring the latest The new equipment was unveiled at the High-tech LED Exhibition.

According to the relevant person in charge of the Organizing Committee of the High-tech LED Lighting Exhibition, the preparations for the current exhibition are progressing smoothly, and the number of domestic and overseas professional buyers has exceeded the previous one.

In conjunction with the high-tech LED exhibition, the 12th High-tech LED Industry Summit Forum was held. In addition to the theme forum, this forum also has a special conference for packaging lamps and lighting channels, aiming to comprehensively and deeply analyze the corporate brand marketing challenges brought about by the new stage of industrial development, and help enterprises better understand customer needs and do a good job. Maintenance and sublimation of supply chain partnerships.

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