Mobile medicine has a bright future but long way to go

In September, Xiaomi invested US$25 million in iHealth, a medical healthcare company owned by Jiu An Medical. In October, Tencent’s US$100 million led online medical website registration. This was after Tencent’s US$70 million investment in Lilac Garden, a well-known medical and health Internet company. Another big deal; and from the beginning of this year, Alibaba has started to lay out a mobile medical strategy by investing in medical information company Citic 21st Century and setting up Alipay's "Future Hospital." After Apple and Google launched HealthKit and Google Fit medical health platform one after another, domestic Internet companies also began to scramble to seize the mobile medical market.

According to the definition of the Health Information and Management System Association (HIMSS), mobile health care is provided through the use of mobile communication technologies such as portable mobile terminal devices, satellite communications for individuals or medical institutions to provide medical services and information. According to the data of Champ Consulting, the market size of China's mobile healthcare market in 2013 was 2.36 billion yuan, a year-on-year increase of 26.9%. It is expected that the market size in 2014 will exceed 2.9 billion yuan. According to the latest forecast made by the Global System for Mobile Communications Association (GSMA), the global mobile medical market will reach US$23 billion by 2017.

Currently, according to the development path and resource management division, mobile medical care can be divided into three categories. The first is the mobile platform, relying on the company’s core software and hardware capabilities, to integrate and share data from different medical devices and application services to create vertically integrated health management centers to help users and hospitals monitor and analyze health and illness, such as Apple. The company's HealthKit platform is currently negotiating with third-party medical institutions, application developers, and medical device manufacturers. The second category is mobile devices, with wearable devices as the main development direction, and health data based on sensors interacting with the human body and the outside world. Acquisition, designed to monitor user physiological indicators and provide intelligent health guidance in a convenient and continuous manner, such as iHealth invested by Millet and contact lenses being developed by Google. The latter incorporates wireless chips and sensors to detect and transmit diabetes patients by measuring tear composition. Blood sugar level; Third, mobile applications, as the primary contact point for the provision of medical services and users, currently include many functions such as registration, medical consultation, drug purchase, and information inquiry, including many appointable registration resources across the country. And able to do it through mobile Checking report push and out-of-hospital wait-and-see functions, such as “micromedicine” under the registered network, and “light doctor”, which aims to build a doctor-patient communication platform, and a “handheld pharmacy” that provides drug introduction and drug-ordering services. , “Cyclic doctor” who provides medical information for mass users, “Medical time” that meets the needs of professionals for medical consultation and inquiry reference materials.

Mobile Internet and big data technologies have already promoted the rapid development of mobile medical services. In the near future, mobile healthcare will integrate IoT technologies and data fusion technologies to integrate industry chain resources including medical institutions, medical information, and pharmaceutical and medical devices to realize the wirelessization, information, and intelligence of medical services, and promote the entire industry. Escalate gradually.

Judging from the current development of the mobile medical market, for China’s mobile medical companies, the large-scale medical system has not yet reached the right time. At present, it should be more to carry out point-to-point cooperation with hospitals and the government to effectively promote digital medical treatment. At the same time, service providers should carefully analyze the needs of the digital medical market, improve the practicality of equipment applications and the accuracy and reliability of medical data. The privacy concerns of users involved in data acquisition and collection are crucial, as users will inevitably provide personal information when using mobile medical services. After multiple interventions and the intervention of relevant medical information providers and medical service providers, they need to be supervised by related departments. , Clear responsibility for data protection that multiple parties should assume.