Opportunities and challenges coexist with e-commerce or the future trend of LED industry

In 2013, the “Double Eleven” Ali Department's total transaction volume reached a record high of 35.019 billion, of which Zhou Minghanyuan contributed more than 20 million yuan. Opus related people also said that their Tmall Mall sales reached 50 million yuan that day.

Lin Yufeng, chairman of Chau Ming Technology (300232.SZ), said at the 2013 Senior Engineers CEO Conference that e-commerce is now closely related to us like air and water. In the United States, e-commerce in the home improvement and building materials industries has accounted for 19.8% and is growing rapidly. In China, the growth rate of e-commerce in the home industry has reached 22%, and the lighting will also penetrate 10.9%.

In the next five years, home e-commerce will grow very fast, but it is still in its infancy compared to other categories. Lighting fixtures are only a small role in all categories of e-commerce, and they are still in the blue ocean market. However, the market size of Tmall luminaires is expected to exceed 10 billion in sales. This is a challenge for traditional lighting and an opportunity for LED lighting.

Perhaps this is the winner's statement. In Taobao, Jingdong and other online malls, the reporter casually checked a LED lighting flagship store called Tianxia Ming. At present, they have 10 kinds of goods, all of which are bulbs. One of them has a red dot award winner in all directions. Household large screw head, the monthly turnover is zero. Only one of the 10 products has a super bright E27 screw bulb with 3 turnovers per month, and the rest are all zero.

The reporter learned from an LED lighting company in Shanghai that he told reporters that the company had just registered a shop in Taobao Mall and Jingdong Mall, but the reporter only found the shops in Jingdong Mall. For such a result, he regretted telling reporters that he has spent considerable energy, but the effect is not obvious.

The reporter has a rough statistics. Tmall Mall currently enters 202 brands that LED lighting can find, including well-known brands such as Op, NVC, Hanyuan, and Foshan Lighting. Jingdong Mall input LED lights, showing 102 outlets, including Toshiba, Foshan Lighting, Tsinghua Tongfang, Hanyuan and so on.

Zhang Kefan, the public relations department of No. 1 Store, said that the number of stores that have been stationed in No. 1 stores are 13 such as Philips, Op, Osram, Child Vision, BYD, Tsinghua Tongfang and Baonengda, of which 80% are directly cooperated by manufacturers.

Compared with the above-mentioned main brand of the mall, as the C2C, B2C small goods distribution center - Taobao, and LED lighting related products reached 121,000, related shops 64,000. Taobao generally fights for price. If you want to stand out from the crowd, you may want to calm down and think about it.

He Wenming, chairman of Wanbang Optoelectronics, said, “The e-commerce channel is the future trend. Now many companies are doing it, but this does not mean that every company is suitable. My opinion is that I can do it as much as I can, and I will do it in the future. Also need to be laid out as early as possible."

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